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DEPARTMENT :
Marketing
VACANCY :
Lead – Loyalty, Usage & Retention
LEVEL
: Manager
LOCATION :
Lusaka, HQ
JOB PURPOSE
To provide operational and strategic support to all Customer Value Management (CVM) activities. Support the end-to-end Customer Lifecycle/Value Management, New product and campaign development, campaign performance management, campaign quality assurance, Systems and Operations.
CORE RESPONSIBILITIES ARE:
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• Develop Customer Value Management strategies and ensure timely implementation.
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• Prepare comprehensive Product notes and Financial Business.
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• Define and brief reporting requirements to the CVM campaign programmer team and monitor KPIs for all campaigns.
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• Ensure that all CRM System campaigns are set up as prescribed in the product concept note.
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• Perform in-depth post launch analysis on campaign effectiveness on A/B tests and set up framework for business recommendation. Be the main leads for Customer Life Cycle Marketing (CLM) campaign performance reporting and analysis.
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• Develop report dashboards for daily/weekly/monthly campaign performance tracking.
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• Provide business administrative support for the team on CRM application UNICA/AVAYA.
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• Ensure all BTL communication adheres to policy and regulatory standards.
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• Manage and monitor all Business Systems Communication.
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• Support and guide the in-house campaign management team and external vendors to enhance campaign management tools
REQUIREMENTS
Educational Qualifications & Functional / Technical Skills
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• A recognized University degree in Marketing, Economics, Finance or equivalent discipline.
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• Strong analytics skills.
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• Experience in a telecommunication environment will be an added advantage.
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• Proficient in Analytics, Research Methods, and SQL Data Mining.
Relevant Experience:
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• Minimum of 5 years working experience in CVM operations and campaign management.
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• Extensive campaign analysis and reporting experience in a complex environment.
COMPETENCIES REQUIRED FOR THE POST
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• Result orientated.
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• Focused on achieving business success and strong relationship management.
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• Proactive and displaying Entrepreneurial Spirit.
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• Ability to work under pressure.
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• Excellent communication skills and stakeholder management.
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• Strong commercial acumen and customer focus.
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• Must be a member of the Zambia Institute of Marketing.
HOW TO APPLY:
Suitable candidates are requested to apply by sending through their CV’s to
jobs@zm.airtel.com.
.
CLOSING DATE
The closing date for receiving applications is
Friday, 22
nd
March 2024.
Airtel is an Equal Opportunity Employer and is non-discriminatory on the basis of race, gender, disability, ethnic grouping.
Please note that due to the high volume of applications received, only shortlisted candidates will be contacted.