Job Description
BUSINESS DEVELOPMENT OFFICER
The Business Development Officer (BDO) will be responsible for driving growth by identifying, creating, and nurturing opportunities for revenue generation and partnerships. Their focus is on building relationships, generating leads, and expanding the company’s market presence. Here’s a breakdown of their key responsibilities:
1. Lead Generation & Pipeline Development
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Identify potential clients and generate qualified leads
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Research and evaluate new business opportunities through market analysis, prospecting, and outreach
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Develop and maintain a robust sales pipeline
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Conduct software demos and presentations to corporate clients
2. Client Relationship Management
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Build strong, long-term relationships with prospects, clients, and partners
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Serve as the bridge between clients and the company’s technical teams to understand client needs and offer tailored tech solutions
3. Sales Strategy Execution
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Collaborate with sales and marketing teams to develop and execute effective strategies
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Present the company’s tech solutions to potential clients through pitches, proposals, and demonstrations
4. Partnership Development
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Explore strategic alliances with other businesses, tech vendors, or organizations to enhance the company’s offerings and market reach
5. Market Analysis & Positioning
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Monitor industry trends, competitor activities, and customer needs to identify growth opportunities
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Use insights to position the company’s solutions effectively in the market
6. Achieving Sales Targets
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Meet or exceed sales and revenue goals set by the company
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Negotiate and close deals to bring in new clients and projects
7. Collaboration with Cross-Functional Teams
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Work closely with the tech team, product managers, and marketing to align sales strategies with product capabilities
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Provide feedback to improve products/services based on client interactions
8. Reporting & Forecasting
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Prepare regular reports on business development activities, pipeline status, and revenue forecasts for management
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Use data to analyze performance and refine strategies
Core Skills & Traits for Success
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Strong Communication
: Ability to pitch technical solutions clearly to non-technical stakeholders
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Negotiation Skills
: Closing deals and structuring beneficial partnerships
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Tech-Savviness
: Understanding the company’s tech products to position them effectively
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Analytical Skills
: Identifying trends and insights for strategic decision-making
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Resilience
: Navigating rejection and persistence in achieving targets
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Networking
: Building and maintaining industry relationships
MINIMUM REQUIREMENTS
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Bachelor’s degree in business administration, Marketing
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Minimum 5 years’ experience selling software to corporates and large organizations
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Driver’s license