Campaign Lead Southern Africa Fungicides and Biologicals at Syngenta

Job Description

Company Description

As a world market leader in crop protection, we help farmers to counter these threats and ensure enough safe, nutritious, affordable food for all – while minimizing the use of land and other agricultural inputs.

Syngenta Crop Protection keeps plants safe from planting to harvesting. From the moment a seed is planted through to harvest, crops need to be protected from weeds, insects and diseases as well as droughts and floods, heat and cold.
Syngenta Crop Protection is headquartered in Switzerland.

Job Description

Role purpose

Ensure execution of the Fungicides & Biologicals strategy and tactics to meet the business and financial objectives of the Southern Africa markets (Zambia, Zimbabwe, Mauritius, Malawi, Mozambique, Angola)
Lead the development & implementation of innovative & targeted marketing campaigns.
Manage development and implementation of marketing strategies to satisfy customer needs.
Operational Support to drive sales of Fungicides & Biologicals within Southern Africa, plus support portfolio management including in- and out licensing.

ACCOUNTABILITIES

Provide market intelligence input (trends, competitors analysis, constraints, value chain evolution) and monitor customer behaviour to deepen Fungicides & Biologicals market understanding.
Maintain Fungicides & Biologicals 5-year product forecasts for the BA
Design detailed campaigns to launch new brands, collaborating on the high-level content with rest of the team (Sales, CPD, Regulatory, etc)
Develop and communicate branding, positioning, pricing framework.
Liaise with external agencies in relation to content generation and execution.
Provide marketing arguments & support the sales team and support technical team with product life cycle management.
Support selected distributor with selling stories for key products and marketing support material.
Sequence roll out in logical way to maximize efficiency and effectiveness
Ensure campaigns are executed in line with marketing budget and plan
Working with Sales to define and conduct post campaign effectiveness measurement.
Monitor all channel outlets and evaluate creatives for campaign impact and progress, and recommend improvements where necessary.

Qualifications

Knowledge, experience & capabilities

Critical experience & knowledge

Degree in agriculture, business and/or marketing
Understanding of sales- and marketing process
Principles of brand management and marketing
Applied knowledge of marketing practices and the use of different media in developing effective, efficient campaigns
Beneficial if understanding of crop agronomy and pest control practices
Proven applied experience of working with sales teams to deliver campaigns effectively
Experience of working with marketing functions in the development of campaigns
In-depth understanding of customer needs and ability to deliver customer-driven campaigns
Exposure to supply chain, forecasting, product development or product management practices

Critical technical, professional and personal capabilities

Applies effective grower, channel and influencer segmentation
Develops/delivers innovative, customer-driven offers
Delivers distinctive value proposition to customer
Strong presentation, communication and interpersonal skills
Ability to interact and build relationships effectively, at all business levels, internally and externally
Project management
Leadership and motivation
Analytical ability

Additional Information

Critical leadership capabilities

Judgment
Strategic thinking
Focus on customers
Planning
Execution & results
Collaboration
Learning agility