Commercial Manager

African Parks • PR, Advertising & Marketing Jobs • Lusaka • 2 months ago

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Reference Number

Commercial Manager – Bangweulu Wetlands

Description

ORGANISATION: Bangweulu Wetlands

LOCATION: Nkondo

REPORTING TO: Park Manager

African Parks – Bangweulu, engaged in the protection and rehabilitation of the Bangweulu Wetlands, the Commercial & Enterprise Manager will be responsible for devising and implementing best-suited, sustainable and efficient revenue streams that are critical to ensure the park’s long-term viability.

MAIN ROLES & RESPONSIBILITIES:

Tourism

Negotiate and supervise all relevant third-parties tourism agreements.
Manage, develop and maximize our current partnership with tourism operators in Bangweulu Wetlands.
Design, set-up and run first tourism products, with a view to target national and niche international market and develop innovative offers, taking inspiration from and capitalize on successful, outstanding offers developed in other APN Parks.
Devise and implement a marketing and communication plan in collaboration with the Media & Communications Manager to boost Bangweulu Wetlands
’s visibility as a top nature and wildlife destination in Zambia.
Coordinate with Operations and Research & Monitoring Departments to scale up existing facilities and co-create research related tourism attractions.
Recruit, train and manage staff, with a focus on local workforce and field-guide development.
Build and manage key relationships with tour operators, travel trade partners and other key role players in tourism, while ensuring synergies and economies of scale with other APN parks.
Manage and coordinate all guided tourism activities, with a focus on quality, safety and guest satisfaction.
Manage and ensure tourist revenue collection as well as associated administrative requirements such as indemnity forms, entry and exit permits etc.
Monitor and manage efficiencies within all tourism operations to maximize net revenues
Manage and maintain appropriate customer feedback mechanisms and market surveys
Maintain and develop key visitor information for the park e.g. newsletter, Facebook page, Trip Advisor, web pages, road signage, and media publications.
Report performance (visitor statistics, revenues, P&L, etc.) on a monthly and annual basis

Business Development
Implement and manage case studies (in partnership with Research & Monitoring, Community Development and Human Wildlife Conflict departments) to identify the best suited Income Generating Activities to develop throughout the park, focusing on sustainable bush meat, fish harvesting, honey production, small-scale logging and other vegetation exploitation in the eco development zone of the park as well as its periphery.
Investigate and, if relevant, implement carbon sales in coordination with APN Head Office Business Development.
Identify funding partners as well as private or institutional investors.
Design, develop and manage MOUs with implementing partners.
Identify and exploit synergies with regional partners with the objective to develop sustainable value chains at a national level.
Ensure and maximize market access and distribution.
Ensure quality monthly and annual reporting to Park Manager.
Other Ad-hoc Tasks
Be cognizant of the wider implications of the project, working effectively with other African Parks functions in-country and sometimes at regional level.

Requirements

EDUCATION AND EXPERIENCE:

5 years’ experience of business development in Africa with proven outstanding results.
Deep understanding of African markets and tourism markets.
Strong marketing, managing and administration capacities with successful previous experience(s).
Demonstrable experience in project management.
Strong analytical and organizational skills.
Very good communication skills and ability to defend project.
Proven ability to innovate.
Result driven with a strong capacity to work autonomously.
Team player with capacity to work with multicultural and multi background teams.
High adaptability and capacity to work in remote areas.
Strong personal integrity and dependability.
Computer literate (Excel, PowerPoint).
Good report writing.
Ability to produce professional written materials both in English and French for promotional and information purposes.
Any relevant formal tertiary qualification with relevance to tourism or business management is a plus

Closing Date: 16 October 2024