Digital Communications Officer at WWF Zambia Country Office

Job Description

PROJECT BACKGROUND INFORMATION

WWF Zambia has been implementing a 36 months project called the Climate Adaptation in Protected Areas (CAPA) Initiative in the Kavango Zambezi Transfrontier Conservation Area (KAZA TFCA) since April 2023. The project is now in its final year of implementation and is scheduled to end in January 2026. The project is funded by the International Institute for Sustainable Development (IISD) as direct donors and Global Affairs Canada (GAC) as the primary donor with cofinancing from WWF International.

The main goal of the project is to increase resilience of ecosystems and people – women and men to current and future climate change in selected biodiversity-rich ecosystems of the Global South. The project has been working to enhance Gender and Social Inclusion (GESI) in Nature Based Solutions (NBS) for adaptation in the KAZA

Within the KAZA TFCA, the CAPA initiative is being implemented in selected sites namely; Sioma Ngwezi National Park and Lower West Zambezi Game Management Area (GMA) in Sesheke and Sioma Districts as well as Mosi Oa Tunya National Park and Nsongwe areas of Kazungula District in Zambia. Communal areas around Hwange and Chizarira National Parks in Zimbabwe, Bwabwata National Park in Namibia and parts of Luenge Luiana National Park in Angola.

LOCATION: Sesheke Field Office

REPORTS TO: CAPA Project Coordinator with dotted line to Chief

External Engagement and Program Quality Officer

CONTRACT DURATION: June 2025 to January 2026

3. JOB PURPOSE

This position is designed to support the implementation of strategic digital communication to raise the ambition of WWF Zambia’s conservation advocacy in Zambia through the CAPA initiative. The role will support innovative content creation for digital media, marketing of various conservation campaigns and organizing WWF events. Manage the WWF Zambia Website, email marketing channels and email automations to help people support WWF Zambia through fundraising and volunteering.

3.2 KEY RESPONSIBILITIES

Create, edit and manage CAPA specific and Country Office communications content through website, social media channels and email marketing.
Update and manage content on WWF Zambia website and Social Media channels to ensure content is accessible and usable.
Write new fundraising, awareness or support content to be used across WWF Zambia Country Office (ZCO) website, email marketing and social channels.
Respond to content opportunities by updating existing content or writing new content for WWF ZCO website, email marketing and social media channels.
Work with our digital Agency or other freelancers and suppliers on content and functionality projects.
Develop new email marketing automations where appropriate and design new email marketing templates and update existing ones where needed. Collaborate with relevant staff teams on content creation for these journeys.
Measure the effectiveness of these new journeys and provide regular reports and appropriate recommendations to relevant staff.
To suggest and test improvements to these journeys based on their KPIs
To manage the WWF Zambia weekly Jam board, monthly email newsletter from end to end.
To create email campaigns to support WWF Zambia fundraising, awareness and advocacy campaigns.
To provide ad-hoc support to staff teams with any other email marketing.
Ensure that email marketing communications across the External Affairs and Fundraising departments are planned and delivered in line with the Communications Planner.
Perform agreed administration and testing of online platforms.
Work with third-party suppliers and internal teams to ensure the ongoing stability and performance of WWF Zambia website and other digital products, including planning for and testing of all new developments and functionality.
Support the Communications team with administration for WWF ZCO digital channels and monitor and report on content effectiveness, reach and engagement.
Provide training and support to staff and Project Teams creating their own digital content through toolkits, guides and group training sessions.

3.3. QUALIFICATIONS PROFILE

Professional/education Qualifications and desired experience

Bachelor’s degree in Communication, Journalism or Public Relations.
A qualification in Advertising and Marketing will be an added advantage.
At least three (03) years’ working experience in a similar role.

Skills and Competences required

Good working knowledge of website content management systems to publish content.
Good working knowledge of communications data bases; WWF Zambia uses Content Management System (CMS) database.
Good working knowledge of email service providers to design, create and send marketing emails. WWF Zambia uses Mailchimp.
Experience working with Adobe Creative Suite to create graphics and other visual assets to agreed visual identity guidelines.
Ability to create content for a range of audiences for a mix of purposes, including fundraising, volunteer recruitment, awareness raising, campaigning and emotional support content.
An understanding of digital copywriting and publishing.
Good interpersonal and team working skills, to be able to clearly and concisely communicate aims, creative approach, priorities and concerns.
Working knowledge of social media reporting tools, email marketing reporting tools and Google Analytics.
Working knowledge of HTML to supplement the design of email marketing templates and web pages.
Proven image editing and design skills. WWF Zambia uses Adobe Creative Suite.
Experience of working within the charity sector and/or within volunteer-led organizations an advantage.

Personal attributes

Willing to live and operate from a rural area such as Sesheke
Emotionally resilient to sensitive information.
Able to establish, maintain and influence positive relationships with staff and partners.
Flexible and able to respond professionally to changing briefs, deadlines and priorities.
Excellent interpersonal and team working skills, to be able to clearly and concisely communicate aims, creative approaches, priorities and concerns.
Good listener, able to understand and interpret client needs.
Well-organized, proactive and able to prioritize own work.
A keen eye for detail and accuracy.
Ability to work within agreed corporate visual and editorial guidelines.
Is willing and able to travel for some out of hours’ work (usually program events and launches).

3.4. EMBODIMENT OF WWF GLOBAL BEHAVIOURAL COMPETENCIES:

Identifies and aligns with the core values of the WWF organization: Courage, Integrity, Respect and Collaboration

3.5. APPLICATION METHOD

Applications must include a cover letter, a Curriculum Vitae ( CV with full contact details of three referees) and scanned copies of Academic and Professional Qualifications certified by the Zambia Qualifications Authority (ZAQA) should be submitted Via email to [email protected] with CAPA DIGITAL COMMUNICATIONS OFFICER as the Subject line. The closing date for applications is 9th May, 2025 at 18:00hrs.