Job Details

Job Description

ob Description: Zambia Jobs is seeking a creative and results-driven Digital Marketer to lead our online marketing campaigns and drive digital engagement. The ideal candidate will be proficient in digital marketing strategies, including SEO, SEM, email marketing, and social media campaigns to improve brand visibility and achieve business goals.

Key Responsibilities:

• Develop, implement, and manage digital marketing campaigns across various platforms.
• Optimize content for search engines (SEO) to drive organic traffic.
• Conduct market research to identify new digital marketing trends and opportunities.
• Manage paid search campaigns (Google Ads, Facebook Ads, etc.) to achieve lead generation goals.
• Analyze web traffic and user engagement data to improve campaigns and strategies.
• Work closely with the content and design teams to create engaging and optimized content.
• Monitor and report on campaign performance to ensure KPIs are met.

Requirements:

• Strong understanding of digital marketing tools and strategies.
• Proficiency in Google Analytics, Google Ads, and other digital marketing platforms.
• Excellent knowledge of SEO, SEM, email marketing, and social media strategies.
• Ability to work under pressure and meet deadlines.

Education:

• Bachelor’s degree in Marketing, Business, or related field.

Skills:

• Strong analytical and problem-solving skills.
• Excellent communication and interpersonal skills.
• Familiarity with marketing automation tools and CRM systems.
• Creativity and a keen eye for detail.

Experience:

• At least 2 years of experience in digital marketing or a related field.