Job Details

Job Description

Overview

We are recruiting!

Our client in Lusaka is looking for a Group Marketing Manager to join their team for a job vacancy within the Automotive industry.

To apply or for more information follow the link below.

Job Summary:

We are seeking a highly motivated and experienced Marketing Manager to join our dynamic team. The Marketing Manager will be responsible for developing, implementing, and executing strategic marketing plans for the organization in order to attract potential customers and retain existing ones. The ideal candidate will have a strong background in marketing, excellent leadership skills, and a passion for creativity and innovation.

Key Responsibilities:

• Develop and implement marketing strategies: Create comprehensive marketing plans to meet the organization’s objectives. Utilize market research and data analysis to inform strategies and identify growth opportunities.
• Manage marketing campaigns: Oversee the planning, development, and execution of marketing campaigns across various channels, including digital, print, and social media. Ensure campaigns are aligned with brand guidelines and goals.
• Budget management: Prepare and manage the marketing budget. Track expenditures and ensure that all marketing activities are within the allocated budget.
• Team leadership: Lead and mentor a team of marketing professionals. Foster a collaborative and innovative work environment. Provide guidance and support to team members to achieve their goals.
• Performance analysis: Monitor and evaluate the effectiveness of marketing campaigns and initiatives. Use analytics and metrics to measure success and identify areas for improvement.
• Brand management: Ensure consistent and cohesive branding across all marketing materials and channels. Maintain brand integrity and work on enhancing brand equity.
• Customer engagement: Develop strategies to enhance customer engagement and loyalty. Identify opportunities to improve the customer experience and drive customer satisfaction.
• Collaboration: Work closely with cross-functional teams, including sales, product development, and customer service, to ensure marketing efforts are aligned with overall business objectives.
• Market research: Conduct market research to stay informed about industry trends, competitor activities, and customer preferences. Use insights to inform marketing strategies and initiatives.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree is a plus.
• Proven experience in marketing management, with a minimum of 5 years in a similar role.
• Strong understanding of marketing principles, strategies, and best practices.
• Proficiency in digital marketing tools and platforms.
• Excellent communication, leadership, and interpersonal skills.
• Ability to analyze data and draw actionable insights.
• Creative mindset with the ability to think outside the box.
• Strong project management and organizational skills.
• Knowledge of the local market and cultural nuances is preferred.