Group Marketing Manager at Zambeef Products Plc

Job Description

Zambeef Products PLC is the largest integrated cold chain food products and agribusiness company in Zambia and one of the largest in the Southern Africa region. It is involved in the primary production, processing, distribution and retailing of beef, chicken, pork, eggs, dairy, fish, flour, stock feed and day-old chicks throughout Zambia and the surrounding region.

Zambeef Products PLC is an equal-opportunity employer. We are looking to recruit an enthusiastic candidate for the role outlined below.

GROUP MARKETING MANAGER (X1) LUSAKA

Overview

As the Group Head of Marketing, you will be responsible for crafting and executing high-impact marketing strategies across multiple divisions and subsidiaries. You will lead a team of marketing professionals, manage budgets, and collaborate with key stakeholders to ensure consistent brand positioning and maximum ROI on all marketing initiatives.

Key Responsibilities

1. Develop and Communicate Marketing Strategies & Budgets

Formulate comprehensive marketing strategies and budgets in line with overall business goals.
Present and secure alignment and sign-off from relevant stakeholders.
Oversee the implementation of approved plans, ensuring efficient use of resources and timely execution.

2. Market Research & Insights (R&I)

Establish best practices for gathering and analyzing market intelligence on customers, channels, categories, and competitors.
Translate insights into localized brand strategies and implementation plans across all media and touchpoints.
Provide expert guidance on marketing and promotional tactics to drive growth and competitive advantage.

3. Strategy Implementation & Budget Management

Lead the end-to-end execution of marketing strategies, ensuring alignment with brand guidelines and corporate objectives.
Manage trade and consumer marketing budgets, maximizing ROI and achieving cost efficiencies.
Continuously evaluate campaign performance, adapting tactics to optimize results.

4. Multi-Channel Marketing Management

Oversee marketing activities for the entire product portfolio across diverse channels
Ensure brand consistency and effectiveness in each channel, driving both revenue and brand equity.

5. New Product Development & Launches

Spearhead the promotion of new product development and packaging initiatives, collaborating with cross-functional teams.
Plan and execute product launch strategies to achieve rapid market penetration and strong consumer adoption.

6. Campaign Delivery & Brand Growth

Drive the swift execution of new marketing campaigns across the various media platforms.
Increase cross-segment product visibility and enhance key brand metrics such as awareness, preference, equity, and share of voice.

7. Collaboration with Divisions & Subsidiaries

Partner with individual divisions to develop and implement tailored marketing and advertising strategies.
Offer strategic guidance and support to ensure cohesive, high-impact campaigns across all business units.
Collaborate with cross functional teams to create a Marketing Center of Excellence (CoE) that develops, implements, and maintains best practices, standards, and processes for marketing activities.

8. Event & Sponsorship Management

Oversee the company’s presence at trade shows, conferences, and other key industry events.
Work closely with Corporate Affairs to ensure a consistent brand image and impactful engagement.

9. Agency & Vendor Management

Select, negotiate, and manage relationships with third-party service providers.
Ensure all partners align with the overall marketing strategy and deliver high-quality, on-brand work.

10. Media Relations & Corporate Communications

Lead the implementation of media-relations strategies to foster positive coverage and enhance corporate goodwill.
Collaborate with executive leadership to ensure brand reputation and messaging are consistently upheld.

11. Team Leadership & Development

Direct and mentor an effective marketing team, fostering professional growth and high performance.
Encourage a culture of innovation, collaboration, and continuous learning within the marketing function.

12. Additional Responsibilities

Undertake other duties as may be assigned, ensuring alignment with the role’s objectives and the organization’s strategic direction.

Desired Competencies & Skills

Strategic Thinking & Vision: ability to develop and articulate long-term marketing strategies that align with corporate goals.
Leadership & People Management: proven track record in building and managing high-performing teams, fostering collaboration and accountability.
Analytical & Data-Driven Approach: skilled in interpreting market data, consumer insights, and campaign metrics to inform decision-making.
Communication & Stakeholder Management: excellent verbal and written communication skills; adept at presenting to senior leadership and collaborating across functions.
Innovation & Creativity: ability to drive new ideas, challenge the status quo, and inspire creative solutions to marketing challenges.
Budgeting & Financial Acumen: proficient in managing large marketing budgets and optimizing spending to maximize ROI.
Project Management: strong organizational skills with the ability to prioritize tasks and manage multiple projects simultaneously.
Digital Marketing Proficiency: knowledge of current digital marketing tools, trends, and best practices, with a focus on omnichannel strategies.
Negotiation & Vendor Management: experience in managing third-party agencies and vendors to ensure high-quality outputs and cost efficiencies.
FMCG Market Knowledge: deep understanding of FMCG dynamics, including distribution channels, trade marketing, and consumer behaviour.

Qualifications & Experience

Minimum of a Bachelor’s Degree in Marketing, Business, or a related field (Master’s degree preferred).
10+ years of progressive marketing experience, with at least 5 years in a senior leadership role within the FMCG sector.
Demonstrated success in managing multi-brand portfolios, executing product launches, and driving brand growth.
Proficiency in marketing analytics tools and a track record of data-driven decision-making.

Interested candidates who meet the criteria above are encouraged to submit their application letters, with a detailed Curriculum Vitae, copies of certificates, and contact details of three (3) referees to:

THE HR OPERATIONS MANAGER

Zambeef Products PLC

P/B 17, Woodlands

Lusaka or

Email: [email protected]

Zambeef Products PLC values gender diversity in the recruitment process, and as we promote gender equality, women are encouraged to apply.

The closing date for receipt of applications is 19th May, 2025.

Please note that only candidates who meet the specified experience and competency requirements will be shortlisted.