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Main Purpose
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Build effective relationships with large scale commercial farms to maximize Bayer CP and Seed business by increasing customer satisfaction and loyalty
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Build Bayer value propositions at commercial farm level and advise growers on Bayer solutions
Key Tasks & Responsibilities
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Deliver the mission for commercial farmers together with the commercial customer facing squad
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Manage the P&L for the large scale commercial wheat and corn business with the customer-facing team
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Ensure that the regional 90-day sales goals including budget are achieved
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Deliver accurate CP and corn seed forecasts with the squad to assure product availability
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Manage the relationship with key large scale commercial farms and assure order generation via distribution partners to grow Bayer share-of-wallet on farm
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Run VP demos to showcase Bayer solutions and offer trainings as per seasonality on CP and Seed to the commercial farmers
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Engage and partner with other solution providers e.g. nutrition , equipment to ensure farmers satisfaction.
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Run
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Develop annual sales and campaign support plan for target accounts.
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Evaluate opportunities for value adding offers and new business models to defend and grow the wheat /corn large scale commercial business
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Identify new business opportunities and develop strategies to capture them.
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Keep track of competitors activities and market changes and share across supporting units
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Evaluate and advise on digital platforms introduction into the commercial farmers space.
Key Working Relations
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Cluster Commercial Lead
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Customer Facing Squad Commercial
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Commercial Value Proposition Unit Support Squad
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ComOps Unit Support Squad
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Key Accounts Management in Zambia
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Digital Support / Commercial Grower Platform AFR
Qualifications & Competencies
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Degree in Agriculture and/or Agri-business
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Four (4) to Six (6) years of relevant experience in crop agronomy and pest control practices – ideally with strong experience in wheat and corn
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Extensive sales experience in Crop Protection products with management of key customer relationships and advice on crop agronomy.
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Extensive agricultural knowledge and understanding of commercial estates
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Excellent relationships with commercial farmers will be an added advantage
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Demonstrate Bayer core competencies: Customer Focus, Drives Results, Values Differences, Manages Complexity, Collaboration, and Instills Trust.
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Ability to manage large accounts independently and coordinate support resources
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Ability to collaborate/communicate with and develop internal and external partnerships.
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Good Microsoft Skills (Excel / PowerPoint / Word) a prerequisite.
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Highly motivated, creative, dynamic, and well organized