Job Details

Job Description

The Zambia Tourism Agency (ZTA) is a Statutory Body established through the Tourism and Hospitality Act No. 13 of 2015. The Act mandates the Zambia Tourism Agency to effectively market and promote Zambia as a tourism and travel destination of choice and to regulate the tourism industry.

VACANCIES

The Zambia Tourism Agency wishes to invite suitably qualified and experienced Zambian nationals to fill the following vacant positions:

HEAD-TOURISM PROMOTION (1 POSITION)

Reporting to the Chief Marketing Officer, the Head Tourism Promotion will develop marketing campaigns that will position Zambia as a Tourism Destination of choice to both international and domestic tourists.

Principle Accountabilities:

• Supervises effectively the formulation and implementation of both domestic and international marketing plans to facilitate increase in tourist arrivals.
• Supervises tourism promotion programs to increase awareness and visibility in the domestic and international markets.
• Ensures effectively the management of domestic and international tourism information centers in key source markets to provide tourism information.
• Develop and implement a comprehensive branding strategy that communicates Zambia’s unique value proposition to target audiences.
• Manage ZTA’s and Destination Zambia’s brand strategy across all platforms and stakeholder groups.
• Create and execute innovative marketing campaigns to promote Zambia as a top travel destination.
• Oversee digital marketing initiatives, including social media, email marketing, content marketing, and SEO/SEM strategies to increase online visibility and engagement.
• Lead content development efforts, including the creation of high-quality and engaging multimedia marketing materials.
• Stay updated on market trends, conduct market research, and analyze competitor strategies to inform marketing decisions.
• Provide regular reports and analysis on marketing performance, highlighting key insights and recommendations for continuous improvement.
• Ensures effectively the implementation of performance management to monitor, evaluate and enhance performance.
• Ensures effectively management of human, financial and other resources to facilitate achievement of set objectives.

Qualifications and Personal attributes:

• Full Form V/ Grade 12 School Certificate.
• Bachelor’s Degree in Marketing Management or equivalent.
• A Master’s Degree is an added advantage.
• 8-years’ work experience, 4 years of which must be at management level.
• Must be a member of the Zambia Institute of Marketing (ZIM).
• Able to write technical and analytical reports.
• Computer literate.
• Interpersonal skills.