Job Description
We are looking for a creative and strategic Marketing Manager to join our team. The ideal candidate will have a proven track record in developing and executing successful marketing campaigns, managing a marketing team, and driving brand growth. This role is crucial in helping us achieve our business objectives and expand our market presence.
Key Responsibilities
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Create and implement integrated marketing plans to support products, services, and brand growth.
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Maintain a consistent and professional brand identity across all digital and offline channels to position BGS as a trusted tech solutions provider.
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Manage and grow BGS’s online presence through SEO, content marketing, paid ads, email campaigns, and social media platforms.
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Collaborate with product and development teams to craft compelling messaging and go-to-market strategies for new tech products and solutions.
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Build media relationships, craft press releases, and secure media coverage to enhance BGS’s visibility in the ICT industry.
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Monitor market trends, customer needs, and competitor activity to inform marketing decisions and refine value propositions.
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Track and analyse marketing campaign performance, presenting data-driven insights to leadership for continuous improvement.
Desired Qualifications and Skills
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Bachelors Degree in Marketing, Business Administration or any related field.
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At least 5 years in managerial role in Marketing with strong Digital Marketing skill.
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Proficiency in SEO/SEM, Google Analytics, social media platforms, CRM systems, and email marketing tools.
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Strong presentation and stakeholder management skills, with the ability to collaborate across technical and non-technical teams.
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Proven track record of planning and executing successful marketing campaigns.
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Must be a member of Zambia Institute of Marketing.
How to Apply:
If you are passionate about marketing and excited about the opportunity to drive our brand’s success, we would love to hear from you! Please submit your resume and a cover letter detailing your qualifications and experience to [email protected]. Include “Marketing Manager Application” in the subject line.