Job Details

Job Description

Role Overview:
The marketing associate will play a crucial role in promoting the firm’s services, enhancing brand visibility, and driving client engagement. They will collaborate with cross-functional teams to develop and execute marketing strategies that align with the firm’s business goals.

Responsibilities:

Content Creation:

• Develop compelling content for digital channels (website, social media etc) to showcase the firm’s expertise and thought leadership.
• Craft engaging posts and case studies related to audit, accounting, tax, and consulting topics.

Event Coordination :

• Assist in organizing webinars, seminars, and conferences.
• Coordinate logistics, invitations, and follow-ups for client events.

Market Research:

• Conduct industry research to identify trends, competitive insights, and client needs.
• Analyze data to inform marketing strategies.

Digital Marketing:

• Manage social media accounts, track performance metrics, and optimize content.
• Support SEO efforts and monitor website analytics.

Collaboration:

• Work closely with audit, tax, and consulting teams to align marketing initiatives with service offerings.
• Liaise with external agencies for PR, and advertising when necessary.

Qualifications:

• Bachelor’s degree in Marketing, Business, or related field.
• Strong communication skills (written and verbal).
• Proficiency in digital marketing tools (Google Analytics and social media platforms).
• Detail-oriented, creative, and adaptable.

Desired Experience

• Prior experience in professional services marketing (audit, tax, consulting) is advantageous. Familiarity with accounting and financial terminology.