Job Details

Job Description

Job Purpose:

The Marketing Officer is responsible for planning, developing, and implementing marketing strategies that enhance brand awareness, generate leads and support overall business growth. This role covers both digital and traditional marketing, including content creation, campaign execution, social media management, branding, market research and customer
engagement.

Key Responsibilities:

1. Marketing Strategy & Planning

• Assist in developing and implementing the overall marketing strategy.
• Support marketing campaigns across multiple channels (online and offline).
• Monitor and report on marketing performance metrics.

2. Digital Marketing

• Manage company website content and updates.
• Oversee SEO (Search Engine Optimization) /SEM (Search Engine Marketing) efforts to increase online visibility.
• Run social media accounts (Facebook, Instagram, LinkedIn, etc.) with regular posts and audience engagement.
• Create and manage email marketing campaigns (e.g., newsletters, product announcements).

3. Content Creation & Design

• Develop marketing materials including brochures, flyers, posters, product packaging and presentations.
• Write compelling copy for social media, blogs, and other content platforms.
• Produce branded visual content.

4. Branding & Corporate Image

• Ensure consistent brand messaging across all marketing platforms.
• Maintain and improve brand identity and presence in the market.

5. Events & Promotions

• Plan and coordinate shows, product launches, exhibitions and corporate events.
• Organize promotional activities and campaigns to boost sales and engagement.

6. Market Research

• Conduct market analysis to identify trends, competitor activities and customer preferences.
• Collect feedback from customers and use insights to improve marketing efforts.

7. Customer Relationship & Support

• Support customer service and community management efforts where needed.
• Respond to queries and comments on digital platforms in a timely and professional manner.

Qualifications & Experience:

• Degree or diploma in Marketing, Business, Communications or a related field.
• 2+ years’ experience in a generalist marketing role.
• Experience with digital marketing tools (e.g., Google Ads, Meta Ads, Mailchimp).
• Proficiency in content creation and social media management.