Marketing Coordinator at Brilliance Executive Management Consultancy

Job Description

Description:

Job Purpose

The Marketing Coordinator will be responsible for developing, implementing, and overseeing marketing strategies and campaigns to promote products, services, or brands. Take charge of crafting innovative approaches to reach target audiences, analysing market trends, managing advertising efforts, and collaborating with cross-functional teams to achieve business goals.

Summary of Key Responsibilities:

Develop and implement comprehensive marketing strategies encompassing various channels, such as traditional media (TV, print) and digital platforms.
Coordinates and oversees diverse promotional events, exhibitions, and communication campaigns to enhance brand visibility.
Monitor that all marketing activities are towards achieving set marketing Objectives
Conduct market research to analyse trends, competition, and consumer behaviour, shaping the overall marketing approach
Specializes in digital channels and platforms, crafting strategies that primarily encompass online mediums like social media, email marketing, SEO, and content marketing
Drawing up marketing calendar i.e marketing plan and budget
Manages and optimizes digital advertising campaigns, focusing on reaching and engaging target audiences in the digital space.
Utilizes data analytics to track online performance, measure user engagement, and refine digital strategies based on real-time insights
Handle all expenses pertaining to functions and retire marketing float
Monitor, propose and update content of company presence on Social media
Oversee product & service promotions
Work with the Procurement Team to order promotion materials and corporate wear, and ensure all vehicles are branded and our service areas reflect the Companys Corporate brand.
Execute market research and analysis to assess trends, brand recognition, and competitor ventures.
Initiate and oversee surveys to gauge customer needs and loyalty.
Craft compelling copy for various marketing materials like brochures, press releases, and website content.
Cultivate relationships with media vendors and publishers, fostering collaboration for promotional endeavours.
Track campaign progress using diverse metrics and provide performance reports.
Collaborate with managers to establish budgets and monitor expenditures

Required Skills and Competencies

Exceptional communication skills
Excellent interpersonal skills
Excellent Negotiations Skills
Strong organizational Skills
Time-management skills
Strategic Thinker
Creativity and Innovation
Market Research Skills
Data Analysis Skills
Excellent Presentation Skills.
Leadership and Teamwork Skills
Problem-Solving skills

Primary Areas of Accountability:

Qualifications and Experience

BSc/BA in Marketing, Business Administration, or a relevant discipline
Must have a minimum of 5 years work experience in Marketing and Corporate Communication
Must have worked for an advertising agency for 2-3 years
Proven track record as a marketing executive or in a similar role.
Solid grasp of market research techniques, data analysis, and statistical methods.
Must have proven experience in Digital Marketing – familiarity with digital platforms, including social media, email marketing, SEO, and content marketing, to effectively reach and engage online audiences
Thorough understanding of strategic planning principles and marketing best practices.
Proficiency in MS Office and marketing software (e.g., CRM).
Demonstrated creativity and business acumen
Must be a member of ZIM

QUALIFIED & EXPERIENCED FEMALES ARE ENCOURAGED TO APPLY FOR THIS POSITIO N

If you meet the hiring requirements for the position, please email your CV in MS Word and Cover Letter clearly stating your salary expectations to: [email protected] & Cc [email protected]

Note that, all communications will be kept in the strictest of confidence. If you do not receive communication within 21 working days of the closing date of the advert, please consider your application unsuccessful.

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