Marketing Coordinator FMCG at Brilliance Executive Management Consultancy

Job Description

Description:

Job Purpose

Trade Marketing Coordinator, will be at the forefront of all marketing efforts, collaborating closely with cross-functional teams to develop and implement impactful trade marketing strategies. The role will involve a combination of strategic planning, relationship building, and on-the-ground execution to ensure the effective promotion of our products or services within the market.

Summary of Responsibilities:

Oversee the development of effective marketing strategies
Developing and executing the Trade Marketing Plan in line with sales and marketing objectives.
Improving brand presence and campaign execution across trade through excellence in in-store planning, execution, and tracking in alignment with the annual marketing priorities
Leading and implementing channel-specific marketing strategies and plans for assigned retailers.
Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams
Leading activation programs with partners to improve brand visibility.
Visiting the points of sales regularly to ensure that the brand is visible, and guidelines are respected.
Create and maintain brand identity and awareness in the public
Manage the marketing department in conducting its daily operations
Report on analyzed data to upper management
Identifies trends and opportunities for firm engagement
Conduct market research for data collection
Implement framework processes on effective marketing activities

Required Skills and Abilities

Excellent communications skills
Exceptional problem-solving abilities
Critical and analytical thinking abilities
Effective organizational skills
Strong interpersonal relationship skills
Creative and outside-the-box thinker

Primary Areas of Accountability:

Qualifications and Experience

Degree in Marketing, Business Administration, or related field.
Must have a minimum of 4-5 years work experience in Trade Marketing in a FMCG company,
Trade Marketing experience with an FMCG multinational company will be a plus
Good understanding of Sales & Distribution
Project Management experience will be a plus
Proficient in MS Office and other marketing applications
Must be a member of ZIM

QUALIFIED & EXPERIENCED FEMALES ARE ENCOURAGED TO APPLY FOR THIS POSITION

If you meet the hiring requirements for the position, please email your CV in MS Word and Cover Letter clearly stating your salary expectations to: [email protected] & Cc [email protected]

Note that, all communications will be kept in the strictest of confidence. If you do not receive communication within 21 working days of the closing date of the advert, please consider your application unsuccessful.

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