Job Details

Job Description

Empowering Africa’s tomorrow, together…one story at a time.

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Job Summary

To coordinate the delivery of marketing and communication services that deliver desired business outcomes through the execution of marketing and communication Go to Market strategies as per agreed standard operating procedures (SOPs).

Job Description

Brand Equity & Reputational risk

• Execute 360 integrated marketing and communication campaigns that deliver the desired consumer perception, improve consideration, drive business outcomes, and ultimately improve brand equity.

Business Partner

• Support the delivery of Short-Term Plans (STP) of the various Business Units through Go To market Plans (GTM) and customer engagement initiatives that drive product awareness and uptake.
• Establish and maintain effective relationships with internal stakeholders to ensure business requests are being attended to efficiently and effectively.

Agency Relations

• Support the management of creative and media agency relations to ensure briefs are executed accurately, timeously and in line with brand guidelines.
• Coordinate vendor payments and maintain accurate and reconcilable statements.

External Communication

• Provide support for speaking engagements through the drafting of speeches, speaking notes and briefs that are aligned to the Banks positioning and effectively communicate the Banks position, products, services, and activities.

Internal Communication

• Support the execution of the Internal Engagement strategy through the development and dissemination of internal communication through agreed channels (Emailers, WhatsApp, Workplace).

Social Media Management

• Ensure social media platforms and website are maintained and updated in line with brand, governance and reporting guidelines.

Education Required

• Degree in Marketing or related field
• Professional qualification in Marketing
• Public Relations or Mass Communications qualification will be an advantage
• Experience in Financial Sector, Telecommunications or FMCG

Knowledge, Experience & Skills:

• Project Management Skills
• Interpersonal Skills
• Strong Business Writing Skills
• Stakeholder Management Skills
• Solid knowledge of marketing theories and practices
• Communication and team skills

Competencies:

• Deciding and initiating action
• Persuading and influencing
• Working with people
• Presenting and communicating information
• Delivering results and meeting customer expectations
• Adapting and responding to change
• Creating and innovating

Professional Membership

• Member – Zambia Institute of Marketing
• Social Care – Track all online reputational risks and mitigations – Conduct reviews share alerts keeping abreast of salient articles and stories.

Education

Higher Diplomas: Marketing (Required)