Marketing Lead

Job Description

DEPARTMENT : Human Resource

VACANCY : Marketing Lead

LEVEL : Manager

LOCATION : Lusaka

JOB PURPOSE

Responsible for lifecycle management through device and tariff pricing for profitable growth, defining business rules and timeliness for configuration, testing and go live, defining customer journeys for recharge and sunset of non-performing plans.

CORE RESPONSIBILITIES ARE:

• Product lifecycle management.
• Ensure device pricing and commission schemes proposed by Home Broadband (HBB) sales lead do not result in negative landing
• Design tariff plans with objective of ARPU (Average Revenue Per User) growth or Base Growth.
• Weekly & monthly tracker on plan wise activation by channel and exception reporting for channel outages/ bugs.
• Customer lifecycle management by ensuring well defined customer on-boarding journeys where right customer profile is mapped.
• Conduct Daily tracking of new customers registered verses active on network for first time resolution of recharge/ connectivity issues.
• Ensure that a log is maintained for inactive contract customers with device recovery information.
• Provide monthly insights on churn drivers.
• Ensure there’s a proper project management tracker for all new developments in Home broadband services.
• Ensure there is clear Test case developed for User Acceptance Testing (UAT) of each new service
• Raise and follow up implementation of all incident requests (Chang Requests) for product operational bugs/ exceptions.
• Collaborate with Network, IT, Customer Experience and Digital Team for delivery of fully functional and reliable products

REQUIREMENTS

Educational Qualifications & Functional / Technical Skills

• Bachelor’s Degree in Marketing, Business Administration, Economics, Accounting or equivalent
• MBA and professional certifications will be an added advantage.

Relevant Experience:

• At least 10 years’ working experience with 5 years or more in a marketing role in Fast Moving Consumer Goods (FMCG) or Telecommunications Industry.
• Experience in finance and IT will be an added advantage.

COTHER REQUIREMENTS

• Strong people skills- Ability to motivate, build collaborative relationships.
• Strong analytical skills with demonstrable proficiency in excel
• Strong problem-solving skills with demonstrable Entrepreneurial ability
• Excellent understanding of corporate governance standards
• Ability to present well researched proposals confidently to senior business executives

CLOSING DATE

Suitable candidates requested to apply by sending through their CV’s to [email protected]. The closing date for receiving applications is Monday, 21st April, 2025. .

Airtel is an Equal Opportunity Employer and is non-discriminatory on the basis of race, gender, disability, ethnic grouping.

Please note that due to the high volume of applications received, only shortlisted candidates will be contacted. Please be sure to indicate the position you are applying for in the subject heading and remember to have all your relevant qualifications certified by ZAQA.