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Job Summary
The Marketing Manager is responsible for developing and managing all aspects of our marketing strategy. You will focus on creating, implementing, tracking and optimizing our digital and traditional marketing campaigns across various marketing channels.
To be successful as a marketing manager, you must be highly self-motivated, proactive, and have a working knowledge of current marketing tools and strategies in order to execute successful marketing campaigns.
Marketing Responsibilities:
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Developing and implementing marketing plans.
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Undertaking competitor research and analyses.
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Conducting market research to establish customer trends and habits.
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Establishing goals and objectives in order to reach our customers through appropriate marketing channels (digital and traditional).
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Building and maintaining relationships with new and existing customers through prospecting and networking.
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Promoting brand awareness through marketing efforts.
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Creating marketing materials for our website and other marketing platforms.
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Supporting the marketing team with marketing activities by demonstrating expertise in various areas, including optimization, advertising, social media, direct marketing, and event planning.
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Assisting with the analyses of marketing data, including campaign results, conversion rates, and online traffic in order to improve future marketing strategies and campaigns.
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Performing other duties when needed.
Key Account Management
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Building positive relationships with customers
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Assisting with generating new business
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Identifying opportunities for greater profits
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Responsible for the development and achievement of Annuity Sales for existing and new clients.
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Understand customer needs and develop plans to address them.
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Identify key staff in client companies to cultivate profitable relationships
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Resolve customer complaints quickly and effectively
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Forward upselling and cross-selling opportunities to the sales team
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Promote high-quality sales, supply and customer service processes
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Aim to preserve customers and renew contracts
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Approach potential customers to establish relationships
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Gain solid knowledge of competitors
Requirements:
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Bachelor’s degree in journalism, communications, marketing, or a related field.
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3 or more years of marketing experience (digital and traditional) in a corporate, or agency environment.
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Proficient in Microsoft Office Suite (Word, Excel, Outlook, and Access), Adobe Creative Suite, and CRM and CMS software.
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Working knowledge of HTML and CSS.
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Experience using analytics software.
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Excellent written and verbal communication skills.
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Ability to work in a fast-paced, high-pressure environment.
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Multi-tasking and time-management skills, with the ability to prioritize tasks.
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Highly organized and detail-oriented.
