Marketing Officer Aviation at Brilliance Executive Management Consultancy

Job Description

Description:

Job Purpose
The Marketing Officer will be responsible for the execution of inbound marketing strategies, driving online marketing campaigns and maintaining/developing the corporate website. Manage relations with well-established media houses and advertising agencies. Working closely with the Marketing Manager, the Marketing Officer will also assist to develop and implement effective CRS programs.

Summary of Key Responsibilities;

Sustain and implement marketing plans for all brands to increase brand awareness and visibility
Take the lead in developing and optimizing online marketing initiatives to drive customer acquisition
Assist to draft and distribute content such as newsletters and releases of the Aviation Sector
Improving the usability, design, content and conversion of the company website
Create and optimize targeted and custom landing pages and micro-sites;
Work closely with the Marketing Manager to come up with effective Marketing and Customer Loyalty programs.
Implement and execute marketing campaigns to nurture leads and customers;
Analyse and provide weekly & monthly digital marketing metrics and lead status reports;
Develop and manage content-based Social Networks via Facebook Instagram YouTube
Maintain and develop the company marketing database
Work closely with Media Houses and Advertising Agencies
Manage and maintain positive relationships with media partners (Radio & TV Stations)
Liaise with graphic designers to produce promotional material
Participate in brainstorming and planning sessions
Assist in organizing and execution of events, campaigns etc.
Conduct Marketing Intelligence research within the Aviation/ Travel Sector
Work closely with Procurement when selecting Media /Advertising vendors.
Undertake general administrative and clerical duties from time to time.

Required Skills and Competencies

Excellent communication and writing skills
Well-organized, able to work with deadlines
An analytical mind with attention to detail
Outgoing and confident
Creative

Primary Areas of Accountability:

Qualifications and Experience

Degree or Diploma in Marketing/PR/Communication or relevant field
Must have at least a minimum of 4+ years of practical work experience in Marketing, Communications & Public Relations within the Aviation, Travel and Tourism Industry
Must have proven ability of marketing Services/Products on Social Media (i .e. Facebook Instagram, Twitter, YouTube)
Previous work experience as a Marketing Travel Agent will be plus
IATA Certification will be an asset
Working knowledge of databases and design software ( e.g. Photoshop ) will be an added advantage
Must be Well-Networked with Advertising / Media House s
Must be a member of ZIM

QUALIFIED & EXPERIENCED FEMALES ARE ENCOURAGED TO APPLY FOR THIS POSITI ON

If you meet the minimum hiring requirements for the above position, please email your CV and Cover letter clearly stating your salary expectations to: [email protected] and copy in [email protected]

Note that, all communications will be kept in the strictest of confidence. If you do not receive communication within 21 days of the closing date of the advert, please consider your application unsuccessful.

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