Job Details

Job Description

KEY RESPONSIBILITIES

• Set up meetings with potential clients and listen to their needs and concerns.
• Prepare and deliver appropriate presentations on products and services.
• Writing and proofreading marketing materials for both online and print campaigns.
• Build and maintain strong, long-lasting client relationships.
• Work with Graphic designers to Create creative marketing content
• Design and execute comprehensive digital marketing strategies aligned with business objectives.
• Drive customer acquisition and retention initiatives.
• Analyze market trends and competitor activities to identify opportunities for growth.
• Develop engaging content for websites, blogs, email campaigns, and social media platforms.
• Plan and manage pay-per-click (PPC) campaigns, social media ads, and display ads.
• Manage social media platforms, including content scheduling, community engagement, and analytics reporting.
• Track performance and implement strategies to grow followers and engagement.
• Create and execute targeted email marketing campaigns.
• Monitor open rates, click-through rates, and conversions to optimize campaigns.
• Prepare regular reports and provide actionable insights.
• Work closely with the sales team to align digital strategies with sales goals.

QUALIFICATIONS

Education:

• A relevant qualification in Marketing, Digital Media, Communication, or a related field.
• Certification in Digital Marketing (e.g., Google Ads, Facebook Blueprint, HubSpot, or similar) is a plus.
• Grade 12 certification

SKILLS:

• Strong analytical and problem-solving skills.
• Excellent written and verbal communication abilities.
• Creativity and innovation in crafting marketing campaigns.
• Ability to meet deadlines in a fast-paced environment.

OTHER REQUIREMENTS:

• Knowledge of emerging trends and technologies in digital marketing.
• Familiarity with the target audience and market. (KPIs)
• Growth in social media followers and engagement.
• Success rate of email campaigns (open rates, click-through rates, etc.).
• Self-motivated with a results-driven approach and Ability to work diligently and meet targets.