Marketing Officer

Job Description

Location

Lusaka, Zambia – 10101

Must have skills

Creative & Solutions-Oriented: Brings fresh ideas to the table, particularly in marketing and branding initiatives that grow the brand. Disciplined & Accountable: Manages time and resources efficiently. Follows through on commitments and ensures high standards are maintained across all Yalelo outlets.

Good to have skills

Proactive & Self-Starter: Takes initiative without waiting for instructions. Constantly looks for ways to improve operations and solve problems before they escalate. Clear & Honest Communicator: Able to communicate operational needs, challenges, and updates transparently to both frontline teams and senior management. Builds trust through openness and consistency. Collaborative Team Player: Works effectively with cross-functional teams to execute on shared goals. Supports a positive team culture and motivates others.

Qualifications

-Diploma or degree in Marketing, Business Administration, Communications, or related field.

· Minimum of 3 years demonstrated experience in retail marketing, brand execution, or visual

merchandising preferred.

· Registered with the Zambian Institute of Marketing (added advantage).

· Strong organisational skills with the ability to manage multiple projects simultaneously.

· Proficiency in Microsoft Office (Word, Excel, PowerPoint).

· Familiarity with digital marketing tools and content creation is an added advantage.

Job role

Store Branding & Visual Merchandising – Coordinate and implement branding for new store openings and refurbishments, ensuring alignment with Yalelo’s brand guidelines.
Brand Maintenance & Compliance – Maintain consistent brand standards across all outlets, conducting regular store branding audits and ensuring timely updates to signage, POS materials, and displays.
Customer Service Support – Respond to customer queries and feedback promptly and professionally, working with the customer service team to resolve issues and improve satisfaction.
Marketing Campaign & Event Support – Assist in planning and executing marketing campaigns, in-store activations, and product promotions; represent Yalelo at key events and trade shows.
Administrative & Vendor Management – Support with managing marketing-related budgets, coordinate with suppliers and service providers for timely delivery, and support with reporting on campaign and branding activities.
Compliance Oversight – Ensuring all branding and marketing materials meet Yalelo’s quality and compliance standards.
Brand Management – Maintaining strong brand presence and consistent visual identity across all outlets.
Customer Service Excellence – Delivering exceptional customer experience through effective engagement and prompt resolution of queries.
[Added Advantage] Digital Marketing & Content Development – Ability to contribute to the creation of marketing content (photos, videos, social media material) to support campaigns.