Job Details

Job Description

About the role:

You will be responsible for developing and executing strategic sales plans to achieve national sales targets and expand the company’s customer base. The role involves leading and mentoring a team of regional sales executives, analyzing market trends, and driving business growth through effective distributor/channel partner management and retail execution.

What you will actually do:

• Develop and implement regional sales strategies aligned with overall business objectives.
• Forecast sales volumes across regions and product categories.
• Identify opportunities for growth, market expansion, and product penetration.
• Lead, coach, and motivate regional sales executives and their teams.
• Set performance targets and regularly monitor achievements.
• Identify training needs and ensure capability building within the sales team.
• Develop a robust distribution network across urban and rural markets.
• Manage relationships with key distributors, wholesalers, and stockists.
• Ensure optimal availability and visibility of products across all retail channels (GT/MT).
• Drive execution of trade promotions and in-store activities.
• Ensure effective use of sales automation tools and data-driven decision-making.
• Monitor and control sales budgets, discounts, and schemes.
• Track competitor activities, pricing, and promotional strategies.
• Analyze sales trends and market share to identify potential risks/opportunities.
• Provide actionable insights to product and marketing teams.
• Prepare and present regular sales reports and business performance reviews to top management.
• Ensure timely data collection from the field and proper reporting structures.

What you Bring:

• Bachelor’s degree in Business / Sales/ Marketing /or Commerce.
• Minimum 5–8 years of relevant experience in FMCG sales.
• Strong knowledge of Africa’s FMCG distribution and retail ecosystem
• Strategic thinking and problem-solving
• Strong leadership and team-building abilities
• Excellent communication, negotiation, and interpersonal skills
• Analytical mindset with proficiency in sales analytics tools
• Ability to work under pressure and travel extensively

We value people who:

• Take personal responsibility to make things happen
• Are driven to continuously improve their own capabilities and impact
• Make it easy for the entire team to understand complex data sources
• Actively work with others to achieve a shared goal
• Are able to persuade and obtain buy in from direct stakeholders
• Are resilient, not afraid to challenge stakeholders and gain their buy-in
• Obsess over current and future needs of our consumers.
• Are fixated on hitting targets and delivering service.