Purpose of the Position

The Senior Account Manager has the primary role of achieving DMS sales targets in Zambia – and is responsible for achieving DMS Africa group and individual targets through the generation of new client acquisition, existing client growth and commercial performance.

Key Performance Objectives

Sales Generation

• Drive the sales of DStv Media Sales advertising products to media agencies, government and private companies in Zambia.
• Have a robust understanding of the market landscape, competitors and Media Sales industry trends.
• Strategically segment client base into key and portfolio accounts to retain and grow clients.
• Use client insights to identify and evaluate strategic and innovative revenue-generating sales initiatives and pathways to support the execution of the DMS sales strategy.
• Understand client patterns and market behaviour to define data-driven forecasting strategies to increase profitability through improved targeted sales strategies.
• Attend industry events and conferences to generate new business leads.
• Scan market landscape to identify potential new business opportunities on linear television & digital platforms.
• Expand and maintain network of clients across the allocated region.
• Existing Ad Industry relationships and the proven ability to build productive relationships.
• Cold calling and new business development is an imperative.
• Existing client database will be beneficial.
• Proven sales, negotiation and presentation skills.
• Excellent communication skills -written and verbal.

• relationships with channel, sport, sponsorship and spot sales, media strategy, marketing, planning, and digital activities to enhance key priorities and market penetration.
• Ensure alignment across functions and create optimal ways of working to enable an integrated client experience.
• Collaborate cross-functionally to design customised and bespoke sales proposals.

Qualifications

Degree in Business, Sales, or Marketing

Experience

• A minimum of 5-10 years in Sales preferably Television Advertising industry.
• Previous experience in Digital sales.
• Fluent in English.
• Proven record of sales generation.
• Knowledge of current and future content trends in multiple markets and platforms.
• Understanding of the Africa Television industry and proven successes in the continent.

Technical competencies

• Numeracy skills
• Financial Management
• Sales management
• Presentation Skills