Job Details

Job Description

ABOUT IMPULS AFRICA

Impuls Africa is a Zambian-registered company that specializes in delivering agricultural consultancy and extension services in the SADC region. Owned by a cooperative of over 100 farmers and a seasoned agri-entrepreneur in Zambia, the Impuls team brings more than 75 years of combined expertise in agriculture and livestock services. Impuls has a strong track record of successfully developing and implementing large-scale projects in agriculture, livestock, agroforestry, apiculture, and horticulture value chains. These projects have been funded by leading development partners such as UKAID, USAID, UNDP, the EU, SIDA, Irish Aid, and the Czech Development Agency. We specialize in providing services to both donors and the private sector, offering everything from one-off consulting assignments to long-term project implementation and management. Our primary focus is on agricultural consulting, in which we excel at delivering a diverse range of short- and long-term assignments.

ASSIGNMENT

Impuls Africa is seeking to engage a Social Media Consultant to develop and implement its social media marketing strategy; including its subsidiary projects. As a growing organization which works with numerous partners and stakeholders to drive social change and improve livelihoods, Impuls Africa would like to broadly share its impact and successes. This also gives an opportunity for our partners to showcase their work. Increasing Impuls brand awareness will increase its visibility.

OBJECTIVES OF CONSULTANCY

Reporting to the General Manager, the Social Media Consultant will be in charge of the following:

• Enhance Impuls Africa’s brand visibility and engagement on social media various social media platforms including LinkedIn, Threads, Facebook, Instagram, TikTok, etc.
• Develop and implement effective social media strategies.
• Create compelling content that resonates with our audience.
• Increase followers, engagement and traffic to our website and platforms.

Location: Virtual

SCOPE OF WORK

Social Media Management

• Manage Impuls Africa’s social media accounts, including Facebook and LinkedIn
• In collaboration with Impuls Africa management develop and implement social media strategies aligned company’s goals
• Monitor, respond to and engage with followers in a timely manner

Content Creation and Management

• Schedule, generate, edit, and publish engaging content (texts, photos, videos and news on current projects)
• Develop creative and visually appealing content that reflects the company’s voice
• Attend meeting and trainings to take high-quality photographs and videos for social media use.
• Develop and maintain a repository of images and media assets.
• Develop and manage a content calendar to ensure regular and relevant content.

Search Engine Optimization (SOE) and Reporting

• Implement SOE strategies to increase reach and engagement
• Analyze SOE data to make informed decisions about content
• Monitor social media metrics and provide regular reports on performance weekly and month.
• Use insights to adjust strategies and improve results
• Stay updated on trends, best practices and new tools

DELIVERABLES

• Development of social media strateg
• Development and submission of social media posts on various platforms
• Monthly report on social media engagement and trends

DURATION

6 months with possibility of extension

Qualifications and skills

• Bachelor’s degree in Marketing, Communications, Digital Marketing or related field
• Minimum of 3 years of experience in social media management
• Proven track record of growing and managing social media accounts
• Proficiency in social media platforms, photo and video editing software
• Strong understanding of SOE and content management systems
• Photography and videography skills
• Creative mindset with a good eye for design and aesthetics
• Ability to work independently and as part of team
• Strong organizational skills and attention to detail

SUBMISSION REQUIREMENTS

• Consultants should submit a technical and financial proposal
• Consultants should submit a sample of their work including links to social media assignments submitted
• Deadline for submission: 30th May 2025
• Applicants should submit their proposals to [email protected]

For any questions and clarifications please email [email protected]