Job Details

Key Responsibilities:

• Translate the corporate strategy into a marketing strategy that grows the BAT brands penetration and maximises the ROI, ensuring.
• Territory implementation of a trade marketing & distribution strategy that meets objectives set for consumer and customer segments.
• Integration of market, consumer and customer insights in the territory, facilitating the formulation of the marketing strategy
• Achievement of end market business strategies in the territory assigned.
• Drive the implementation of the marketing strategy.
• Implementation of cascaded marketing programmes,
• Identify necessary changes in strategy and priorities during implementation.
• Optimise effectiveness and efficiency of company’s resources.
• Implementation of global initiatives in the territory assigned.
• Manage self KPIs and track ongoing results.
• Manage allocated budget for all trade marketing activities in the territory.
• Drive an on-going process of marketing evaluation and innovation in order to achieve the maximum competitiveness in availability, communications, price and image.
• Ensure compliance with Responsible Marketing Principles.
• Carry out any further duties as assigned by your line manager.

Required Knowledge, Skills & Experience

Experience & Qualifications

• University degree, preferably in a Business-related field

• Must have Zambia Qualifications Authority Certification (ZAQA)

• Must have a driving license.

Functional Knowledge & Skills

• Self-discipline and organization
• Self-starter
• Field operations

Interpersonal Skills

• Self – Motivated.
• Ability to solve conflicts in trade.
• Developing and maintaining relationships with key external stakeholders.
• Excellent written and verbal communications skills
• Excellent listening, negotiation and presentation skills

What we offer you?
•    We offer a market leading annual performance bonus (subject to eligibility)
•    Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
•    Your journey with us isn’t limited by boundaries; it’s propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn’t just a statement – it’s a reality we’re eager to build together. Seize the opportunity and own your development; your next chapter starts here.
•    You’ll have access to online learning platforms and personalized growth programs to nurture your leadership skills
•    We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.

We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here .

We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.